Ask HN: Why isn't there a Rotten Tomatoes for consumer electronics?
There is Rotten Tomatoes for summarizing movie reviews and Metacritic for video game reviews, why hasn't a review aggregator for other heavily reviewed areas like consumer electronics caught on?
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[ 0.22 ms ] story [ 177 ms ] threadProducts I have been asked about more than once:
Heat Pumps
Cars
TVs
Reviews for physical items are super inaccurate. The average consumer doesn't have the money to buy 10 laptops and compare them, so they buy one and hold a biased opinion about it. In 5 years when shitty battery and defective hinge become apparent, the laptop is already off the market and the user isn't interested in reviewing it.
Besides, a ton of reviews are fake these days. You just can't trust them anymore. And for many products, the manufacturer cheapens them oven time without telling the public. So a review from 2 years ago may not reflect the quality of today.
I really miss the old days of niche forums, gaming communities with own servers and forums. You were actually able to get decent and reliable information, now internet is mainstream.
and/or actually do proper testing, and share their results, in a consistent manner, but the effort and time is simply no longer worth it. quality content gets buried under 10 second video clips, spam sites, and your content gets copied by large websites. 10 years ago I spent up to 200 hours testing one video card, having build identical systems to do proper apple vs apple tests. But all that time invested, even then, was barely worth it from a commitment point of view. And if you publish such an article now, your viewership is so limited to a very select few. New generation simply doesn't know how a computer actually works, where as 30 years ago, you had to learn more than just the basics to be able to operate it.
Something happened.
Yep, and quality can vary quite substantially from one year to the next. I mostly like my 2015 MacBook Pro 15" with an AMD dGPU, but many people hated the 2016 MacBooks with the butterfly keyboards that quickly broke and touchbar that would freeze up.
It's especially an issue for products with bad model names. Is my experience with the MSI GE72MVR Apache Pro-080 going to be insightful for anyone considering a current MSI laptop? No idea. There were tons of MSI laptop models back then too with who knows what quality.
Automated lab tests can't perfectly represent real world tests, but I'd still like to see more of them. I remember seeing a machine fold and unfold the Samsung Galaxy Fold around 119,380 times before half the screen stopped working. [1] While it's a sample size of one and not a perfect representation of real world use, it's a lot better than nothing. I'd like to see similar tests for opening and closing laptops, plugging and unplugging cables into ports, pressing keys on a keyboard, etc. Some things can't be simulated, such as long term battery health, but there's a lot that could be tested but isn't in nearly all product reviews.
Something that'd be expensive but that I'd like to see is long-term automated tests to see how frequently a machine crashes. The machine should browse the web, play games, and use commonly used software: Adobe CC, Office 365, G Suite, Slack, Zoom, VLC, ffmpeg, AutoCAD, Blender, Unity, Unreal, and various Docker instances, IDEs, compilers, runtime environments, local servers and databases, etc. It should have automatic updates on and reboot only when required for an update, though sleep and wake-up should be tested regularly. Then, one could analyze how stable of a machine it is.
Personally I'd rather buy a slightly older machine that is proven to be stable than a brand new machine with better performance but questionable stability. Unfortunately, neither is currently an option for me, and with OS and driver updates, stability and performance can worsen at any moment with little (convenient) recourse (or in the case for phones, often no recourse at all.) If my work tools were available on Linux or worked through Wine/Proton/etc., I'd probably try an immutable OS like Fedora Kinoite just so I'd hopefully have more stability. I could automate stress testing the drivers after updates to make sure they were safe. Unfortunately, depending on your hardware, it may never pass driver stress tests even on a clean install (even on Windows, which the machine was designed for!), so may have to exclude certain tests.
1. https://www.cnet.com/tech/mobile/galaxy-fold-lasted-for-1200...
Consumer electronics products are far harder to find categorized in a single place.
You also have to contend with the fact that movies are essentially immutable - if you watch the same edition as someone else you are seeing an identical product. Consumer products might be damaged, might be counterfeit, or might be incorrectly classified. All of these makes it really hard to build a single source of truth for reviews.
The bigger issue though, IMO, is the duration of the experience. A movie lasts for 1-3 hours. That's the extent of the experience, and thus all reviews are fairly constrained. Consumer electronics can last for decades, so it's very hard to know when a review should be left, how long a person needs with a product to feel ready to leave a review, whether it should be a "long term" review, etc.
There's also things like the vendor replacing parts but keeping the same product name/SKU, or technically giving it a different ID but hiding it so far down the marketing materials that you're unlikely to be able to find it. This comes up a lot in the aftermarket ROM communities when you have to say things like "this image works on SomePhone 6a+ but only the 2022 model!". Granted, movies also can have sometimes silent edits that are presented as if they're the same thing (looking at you, Star Wars) but I would argue that it's less pervasive and there are fewer versions to keep track of.
I loved they could have completely different processors and amounts of memory in the units.
The best case scenario seems like it would be PC gaming gear, for example, since there's so much coverage. But consider "best gaming mouse": the first handful of google links all cover different mice. I'm not sure what that UI would look like if you tried aggregating this. And I think your aggregator would feel like a shallow passthrough rather than anything independently useful like those low-effort made-for-adsense spam sites.
If you're fishing for ideas, I think first-party curation is far more useful and in line with what people want. Consider how https://www.logicalincrements.com/ works for PC parts, something I use every time I want to buy something PC related.
I don't want to compare a bunch of options. I want someone to filter down the selection for me.
With any kind of purchase, I do the same thing as I do with news - I survey all of the sources and look for the outliers and also the common threads. Then I form my own opinion.
A Samsung tablet vs iPad is an actual comparison. A "ODM but logo 1" vs "ODM from same factory but logo 2" isn't really what average consumers think it is.
You haave to pay a subscription, but that in theory keeps them on the straight an narrow, and at least avoids them being a advertising system for amazon or some other large conglomerate
Ideology won't even save you there: it doesn't matter if you want to run such a site with editorial integrity and all the trimmings. The folks who want you silenced outnumber you and have more resources than you do.
Are there enough dedicated consumer electronic reviewers to bootstrap the same kind of thing in that space?
And of course, another problem you have is that with the collapse of the local news industry, Rotten Tomatoes has lost enormous amounts of credibility.
Add that to however many other brands and models aren't listed there, and I'm not sure you'd find enough reviews to make such a site worth it. Especially not professional ones, since even the likes of Which don't review every single device ever released.
It might also be surprisingly hard to find said products in such a database if it existed too, since often only the model number is slightly different, with the core name being identical across variations. So I suspect it'd be significantly more challenging for users to use than Metacritic or Rotten Tomatoes, where looking up something like 'James Bond' or 'Star Wars' or 'Marvel Cinematic Universe' will get a bunch of easy to understand results.
Building review sites is the easy part of it, that isn't preventing anything due to competition (like a programmer creating blog software to compete with Wordpress, building it is the easiest part; or creating an online store / shopping cart service to compete with Shopify). Building it does nothing of consequence. Acquiring hundreds of thousands of high quality product reviews is extraordinarily difficult, and then you have to keep them coming in forever at that high quality.
That these things are easy to build at a basic level, poses absolutely zero challenge to Wordpress or Shopify et al. I'm not exaggerating, it threatens them not in the least, because it's meaningless. It doesn't matter if someone can build an Uber clone in N months, they won't be able to do the actual hard part of competing with Uber.
Rotten Tomatoes is owned by:
Warner Bros. (25%) NBCUniversal (75%)
If there was a Rotten Tomatoes for consumer electronics, I would suspect that it would be owned by Apple, Samsung, or Sony ...
At what point do you review the product? You're relationship with the product will change over time, and probably will skew negative as it gets older.
There's also the relative exposure issue. I've seen probably a ~thousand movies in my life but have had like 3 Air Conditioners. I'm barely equipped to say what I thought about LadyBird.
The thing you bought at big-box retailer A sporting brand B and carrying model number C? The exact same thing is sold by retailer D under brand E and as model F.
For example, movies last about two hours while even a terrible appliance is likely to last about two years and when a movie is over ths watcher doesn’t suddenly have a significant problem in their life. When an appliance fails people usually do. So the incentives to write a review are different.
Or to put it differently, nobody buys fifty microwaves a year while many many people watch fifty movies a year.
Good luck.
Couple of challenges:
- Astroturfing is everywhere
- The data sources, especially social media, become more protective with their data
- Monetizing this is super hard. As an aggregator, you're always just the intermediate.
Vetted.ai is working on something similar and they raised $14M in 2022. They are likely faceing similar challenges.