This is an interesting review of a couple of books on Twitter, my favorite quote:
A compulsive poster, Musk would get paranoid that a disgruntled employee was suppressing his “like” counts when he didn’t get the kind of response he expected. A longtime engineer who told Musk that the drop in engagement was “organic” was immediately fired. Schiffer reviewed documents about an “engagement night” in early 2023, during which employees threw themselves into a “work marathon that resulted in Twitter artificially boosting Musk’s tweets.”
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[ 4.7 ms ] story [ 14.0 ms ] threadA compulsive poster, Musk would get paranoid that a disgruntled employee was suppressing his “like” counts when he didn’t get the kind of response he expected. A longtime engineer who told Musk that the drop in engagement was “organic” was immediately fired. Schiffer reviewed documents about an “engagement night” in early 2023, during which employees threw themselves into a “work marathon that resulted in Twitter artificially boosting Musk’s tweets.”