DVDs and Blu-rays will now carry two unskippable government warnings (arstechnica.com)

I was wondering about that myself. I couldn't find a reference to the actual published rules on this, but I wonder why it is limited to just disks. Is it because they're a physical medium, or is it just a matter of time before we have unskippable segments at the start of itunes/amazon/netflix/etc videos as well?

Unfortunately Steve Jobs isn't around anymore to tell them to shove it...

"Will the two screens be shown back to back? Will each screen last for 10 seconds each? Will each screen be unskippable? Yes, yes, and yes."

ugh. I detest the start of watching video on bluray for the warnings already (to be fair, this is also from ads that are usually skippable but still delay proceedings). 10 more seconds on a screen that isn't even for me. Really winning hearts and minds.

Oblig. cartoon: http://i.imgur.com/GxzeV.jpg

The only explanation I can come up with is that they are targeting the people who are ripping the DVDs for distribution. So 5 people on the whole world. Sounds reasonable :/

I recall hearing that it's to try to make piracy be seen as less socially acceptable.

Its really strange, I get annoyed each time I put on a dvd for my son. If it at least could remember that I've seen the warnings and the spinning universal 100 times before.

I wrote a blog post in frustration a while back, wishing we would get cookies in the dvd to avoid that. :) http://text.krona.tm/post/11012559642/bring-cookies-from-the...