I think a lot of people have already made this switch and are really doing MVH when they say MVP. I know we are :-) What being describing is pretty much Blank's customer development process which is at the heart of the lean startup movement.
If you look at the definition of MVP in Reis's book it's "The MVP is that version of the product that enables a full turn of the Build-Measure-Learn loop with a minimum amount of effort and the least amount of development time"... take "version of the product" out and you're practically there.
I guess my only quibble is that sometimes folk go a bit to far - and ignore any hypothesis that involves building something in code. Building stuff can be very important even at the early market testing stage - even when it's not "product" stuff.
(<plug> I'm talking about some of these issues at Agile 2012 http://is.gd/iuqcXn </plug> ;-)
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[ 3.8 ms ] story [ 10.4 ms ] threadIf you look at the definition of MVP in Reis's book it's "The MVP is that version of the product that enables a full turn of the Build-Measure-Learn loop with a minimum amount of effort and the least amount of development time"... take "version of the product" out and you're practically there.
I guess my only quibble is that sometimes folk go a bit to far - and ignore any hypothesis that involves building something in code. Building stuff can be very important even at the early market testing stage - even when it's not "product" stuff.
(<plug> I'm talking about some of these issues at Agile 2012 http://is.gd/iuqcXn </plug> ;-)