It seems that surely there are lessons a hacker could learn from NATO's success (to the degree that you agree that it has been a success), but I am not a sufficient student of history to know what those lessons might be.
Hacker News is for things that the ycombinator/-adjacent demographic might find interesting. Despite the name, it's perfectly fine to post things here that are not strictly hacking related.
Have a solid value proposition and communicate it clearly to potential customers. Do this consistently over time, and customers will find you quickly when they need you.
One lesson: some things aren't technical problems that can be solved by software. They need to be resolved by people, sometimes collectively (in the form of governments), using imprecise means.
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