Rivian really is tapping into a market that's underserved by Tesla with their new lineup, and into an outdoorsy trend that is going to last for decades at least.
I've rented the R1T and R1S through several roadtrips last summer and even though I ended up getting the Cybertruck, had it not be in product yet, I would definitely have purchased the R1T. Rivian is building a lifestyle brand, and an ecosystem of products for adventurers. I'm very excited to see the R3 in person, and ended up preordering an R2 after the event.
It also helps that RJ Scaringe is a very likable guy. My bet is that Rivian becomes one of the top 5 automakers in the world.
The comparison is to "Subaru of Old" that wasn't afraid to make a car with a body style that was distinctly different than competitors. And targeting an outdoorsy market.
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[ 3.4 ms ] story [ 40.3 ms ] threadI've rented the R1T and R1S through several roadtrips last summer and even though I ended up getting the Cybertruck, had it not be in product yet, I would definitely have purchased the R1T. Rivian is building a lifestyle brand, and an ecosystem of products for adventurers. I'm very excited to see the R3 in person, and ended up preordering an R2 after the event.
It also helps that RJ Scaringe is a very likable guy. My bet is that Rivian becomes one of the top 5 automakers in the world.
https://i.pinimg.com/736x/86/1e/cc/861ecc6c38614bba6c29d67a1...
There's some I like about it, but plenty I don't. I think the not-round steering wheel would be a showstopper for me. https://media.rivian.com/image/upload/c_fill,q_auto:best,g_a...
https://upload.wikimedia.org/wikipedia/commons/thumb/1/1c/Vo...