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code_devil
I would think that as a single developer your first app should be really simple and more on the lines of getting a hang of the SDK, time to get the app done ... basically more like a tutorial project that you release to the world. With that knowledge, I would think you'd have a better idea to innovate and monetize in the next apps
[dead] hualibaobao
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stillmotion
Here's a tip. Build it without paying anyone. Make it yourself, or find a team who are willing to work on your word--that is if you're an extremely reliable person. Objective-C is a pretty simple language and Cocoa touch makes everything a whole lot easier when thinking up and building applications.

Give it a go, I find it hard to be depressed when writing a good and creative Cocoa application.

greyman
After reading the original blog it seems to me that he indeed built it himself (except of paying $1000 to a designer). The "issue" is, that he decided that 40 days of him coding the application is equivalent to spending US $10,850...but that aren't real expenses, IMHO. So overall, I think that his app is doing quite well with relatively modest upfront expenses.
code_devil
I agree, plus he gained a skill of knowing how to write iPhone apps + Objective C. It made him more marketable for future jobs/offers. (I am assuming he did in evenings and weekends)
ObieJazz
We need more articles talking about how there's no money to be made on iPhone apps so developers will give the market a little room to breathe.