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The exhibit is an incredibly fun idea and does exactly what Art should do, but the court case proceedings described in the article are just as wonderful. It's filled with quotes and anecdotes that all fit very well in the hacker-ethos.
This whole charade is completely in character for Mona.

David Walsh has made something really awesome there.

    The museum agrees the exhibit does indeed discriminate. But it argued that Mr Lau hasn't missed out on anything - he experienced the artwork exactly as intended.
Gold.

For a true 1960s Australian Pub experience they need to not only segregate the sexes but have a small window to the outside through which not whites are served.

    New South Wales resident Jason Lau has complained that the museum, known as Mona, is engaging in illegal discrimination.
You have to wonder if he's a plant.
Tags:

> Women Misogyny Art Feminism Australia

hmmm

Those are all reasonable tags for this story?
> Representing himself, Mr Lau argued it breaches the state's Anti-Discrimination Act. > "Anyone who buys a ticket would expect a fair provision of goods and services in line with the law."

> The museum agrees the exhibit does indeed discriminate. But it argued that Mr Lau hasn't missed out on anything - he experienced the artwork exactly as intended.

> "Part of the experience is being denied something that is desired," said Mona's counsel, Catherine Scott, according to local paper The Mercury.

Of course, the best way for an artist to gain publicity is to do something controversial that, in modern terms, leads to "engagement".

Good job, subject doesn't matter.

Edit: "The only thing worse than being talked about is not being talked about." Oscar Wilde.

There was a similar thing in the UK recently with a play I hadn't previously heard of that was in the newspapers because they had designated some nights as black-only audiences
What about the other obvious trolling angle of demanding admission by claiming to be a woman?
Man, that guy seems like a real asshole.