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Why irony will never die...
It did make us smarter, up until we opened the floodgates. Before then, it was a deliberate effort to connect.
What exactly do you mean by ‘opened the floodgates’?

It seems like the thing that changed the dynamic was the ad supported model. Everything else flows from there.

In the early 90's we thought the net would change the world, but what actually happened is the world changed the net.