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> Tesla is facing new competition from legacy automakers in western countries as well, most of which are introducing new EV models as they move forward with plans to shift from traditional internal combustion engine vehicles to electrics.

Reading between the lines a bit: The market for EVs is not expanding, at least not at a rate to consume supply. Unfortunately, this feels like a strong signal to short Mother Nature.

Many American consumers follow design trends with vehicles and play the keeping up with the Jones' with what is popular. Tesla's vehicles have not had any major redesign and that I believe would be a true test of a vehicle manufacturer is if they can iterate on the design, retool their factories and deliver it well, as in its well received in the marketplace.

I doubt their sales are plunging this much because of internet bafoonery of the leader. I think its that the designs are beginning to look tired in contrast of other EV options out there. If Tesla doesn't have a redesign cooking, I would expect their competitors to eat up market share over the next few years.

Kia is killing it with their designs and revamp of their products.