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Sam Jacobs, CEO of Pavilion, generated over $1.5 million ARR last year by publishing content on his personal LinkedIn profile.

But it took him 200+ hours to do it.

Most people struggle to create content consistently because they’re using a “push” workflow:

• Can’t find time to write • Unsure what to write about to achieve marketing goals • Spend 10+ hours per week or $5k+ per month

Fortunately, you can use ChatGPT to shift your founder-led content workflow from “push” to “pull”:

• Use a “ghost layer” GPT that asks you about topics that achieve marketing goals • Record yourself talking (no more staring at the blank page and blinking cursor) • Use a custom GPT that writes based only on your recording, and in your style

Sam's LinkedIn content strategy is great because he shares his stories and unique points of view. ChatGPT can do this for you. AI content doesn't have to be robotic.

In this video, I show you how to create a voice to content workflow for founder-led LinkedIn content.