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“The idea that there might be digital subscription is a serious possibility,” added Thompson, including streaming digital content. No decisions had been made, but “I think it’s quite likely that we’ll end up there”.

What does CNN offer that's worth paying for? What might it offer that's worth paying for? They, along with most of the rest of the news media did a dive-bomber race to the bottom. You don't just flick a switch an reverse course on a LCD-minded culture.

When was the last time people subscribed to something they have no trust in, no faith in?