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Another disruptive technology, the ketchup industry better take note!

I wonder how it works with a full bottle?

1) Is it toxic? 2) Does it affect the flavor in any way? 3) Have we forgotten about the existence of plastic squeezable bottles?
This one's been making the rounds a lot recently.. that said, I am curious about two things:

Firstly, the edibility of this stuff. I know they said they only used food grade things, but really that won't go anywhere until it goes through the insanely expensive FDA approvals process.

Secondly, if it'll catch on. I can see marketers running wild with this, but on the other hand I can see companies have a vested interest in you not using all of the product you buy.

I never had an issue with this, because I shake the bottle vigorously for 2 seconds before taking the top off, and the ketchup flows much more smoothly.
Screw ketchup. what does it do in pumps?
Agreed. It just reduces friction right? Seems like it would be useful for a lot of things (like engine oil? exterior of a spacecraft?, etc.).