Evernote Hello for Android is Here (blog.evernote.com)

I'm failing to see the benefit here over the default Android contacts app. It supports pictures too and syncs (with your Google account). The main difference seems to be that Evernote Hello pulls their info from LinkedIn for you, but that may or may not be the info you need (maybe you need their cell phone instead of their office phone), and the person may or may not have a LinkedIn profile. Am I missing something?