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Social media companies actually don't always do anything to hook you up to their platform. Sometimes they also do something their advertisers want.

Something big probably got disliked and some shitty company complained to Twitter that users have the wrong opinion.

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I bet our dear leader is tired of his liked Tweets that are controversial being unearthed and subsequently made fun of and/or having people write articles about it.

Why even have likes at this point. I won't know what people I follow like, which was a great way to find new content. Not everyone uses Re-Tweets to share (or "like") content they like.

Not another new plan to create more privacy