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TLDR someone? What book, which rules it broke and why it became a bestseller?
The author self published a book after seeing some market validation posting video snippets of related content. Sales of that book blew up when she put it on tiktok shop giving influencers a way to make affiliate sales.
It sounds like she followed the rules of good marketing. What rules did she supposedly break?
The rules of publishers for what she should give them all the money and get nothing in return
TLDR; The book is “The Shadow Work Journal” by Keila Shaheen about “Shadow Work” (integrating your Shadow self) based on Carl Jung’s theorys.