A self-published book broke 'all the rules' and became a best seller (nytimes.com) 14 points by higgins 2y ago ↗ HN
[–] dvfjsdhgfv 2y ago ↗ TLDR someone? What book, which rules it broke and why it became a bestseller? [–] higgins 2y ago ↗ The author self published a book after seeing some market validation posting video snippets of related content. Sales of that book blew up when she put it on tiktok shop giving influencers a way to make affiliate sales. [–] Eddy_Viscosity2 2y ago ↗ It sounds like she followed the rules of good marketing. What rules did she supposedly break? [–] a012 2y ago ↗ The rules of publishers for what she should give them all the money and get nothing in return
[–] higgins 2y ago ↗ The author self published a book after seeing some market validation posting video snippets of related content. Sales of that book blew up when she put it on tiktok shop giving influencers a way to make affiliate sales. [–] Eddy_Viscosity2 2y ago ↗ It sounds like she followed the rules of good marketing. What rules did she supposedly break? [–] a012 2y ago ↗ The rules of publishers for what she should give them all the money and get nothing in return
[–] Eddy_Viscosity2 2y ago ↗ It sounds like she followed the rules of good marketing. What rules did she supposedly break? [–] a012 2y ago ↗ The rules of publishers for what she should give them all the money and get nothing in return
[–] a012 2y ago ↗ The rules of publishers for what she should give them all the money and get nothing in return
[–] thrixton 2y ago ↗ TLDR; The book is “The Shadow Work Journal” by Keila Shaheen about “Shadow Work” (integrating your Shadow self) based on Carl Jung’s theorys.
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