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There is nothing new there. Spammers were doing the same years ago with digg.
And they will continue with any new Network/app we can create. :(
Unless we move to private networks by default.
"""sending unsolicited messages to Facebook users [...]: “You will be SHOCKED when you see this video. Simply “Like” this page to see the video.”"""

After almost 20 years of Email spam, people are still that easily fooled? A "shocking video" from some unknown user account... really?