It reduces the number of shares on the public market, not the total number of shares.
This can drive the price up if there is high public demand for the now reduced number of shares available
$110B in stock buybacks to raise the market cap by some $300B seems like a good deal —— or the market is pricing in new information that was announced much more recently than the buybacks
Everyone has their own "killer app" that keeps them on one platform or another. Once Apple Intelligence starts integrating the apps you care about in ways that will meaningfully impact you personally you might find a reason to upgrade.
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[ 3.1 ms ] story [ 49.1 ms ] threadPretty much every other offering is a privacy nightmare, including MS and their recall and many folk don’t want anything to do with AI as a result