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> Apple thinks pushing OpenAI’s brand to hundreds of millions is worth more than money.

So OpenAI pays infra costs, and Apple gets free integration? What a great deal.

Mac user: what is the perceived benefit to me? I don't use siri so it's buried applications benefit only, and I'm not aware of any. I don't want a copilot.
Currently GPT-4o is already free for average amounts of usage. I assume this mirrors the situation with GPT-3.5 being free in ChatGPT a few months before GPT-4 launched. So I assume GPT-5 is fairly close now, and it will very likely not be available for free for anyone, including Apple users.
A small difference is that OpenAI doesn't get to see the IP address of the user who submitted a query.