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This story made me really curious about why there is such little investment there is in lab-grown meat globally, given the huge cost of global emissions from livestock. It seemed like the lab-grown meat industry was set to take off.. why are investors shying away?

Is it consumer appetites, a powerful food and or farming lobby, or are there more glamorous and interesting ways to save the planet? Should we just eat less meat?

It is really hard. Probably not cost competitive against traditional meat. I think marketing got ahead of itself and numbers don't look so good in reality.
This is my understanding. It's a cool idea but it seems like it will always cost ~10x more than both actual meat and soy/coconut mixes like Impossible Burger. What's left is a pretty thin market, in my opinion.