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Next on the list, redesigning the fail whale
The main differences that I can see is that there is a new color, the hair is removed and the the wing is sharper.
Has anyone else noticed how restrictive their branding guidelines are? Seems really outrageous, and will definitely squash a lot of creativity that's currently out there.
a lot of brand guidelines are super restrictive
at one point a company should establish a logo that lasts longer than 21 months.
Their favicon is still the same.
why in the world from a brand perspective would they do this?!? They have an established logo that everyone recognizes, why change it!