With SVT-AV1 you can achieve encode times similar to x264, x265, and libvpx by choosing the right preset and still achieve better image quality. See the "computation trade-offs" graph in this blog post:
I don't know but the streaming market is growing [1], and more since 2016. A growing market means more opportunities and the streaming market doesn't seem like a monopoly so all competing players are helping in the grow and several will benefit. More challenges and more opportunities. Also, standards are great for that industry.
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https://netflixtechblog.com/introducing-svt-av1-a-scalable-o...
https://netflixtechblog.com/svt-av1-an-open-source-av1-encod...
SVT-AV1 has since been adopted by AOMedia:
https://gitlab.com/AOMediaCodec/SVT-AV1
With SVT-AV1 you can achieve encode times similar to x264, x265, and libvpx by choosing the right preset and still achieve better image quality. See the "computation trade-offs" graph in this blog post:
https://engineering.fb.com/2023/02/21/video-engineering/av1-...
SVT-AV1 2.1 is the latest release with still more performance improvements:
https://www.phoronix.com/news/SVT-AV1-2.1-Released
[1] https://www.statista.com/outlook/dmo/digital-media/video-on-...