BMW's CO2 Emissions Scoreboard Backfires, Drivers Compete to Pollute More (autoevolution.com) 12 points by harambae 2y ago ↗ HN
[–] boznz 2y ago ↗ Maybe the car makers should gamify it the otherway with high scores for most MPG or KM/KWH for each model, it would be interesting to see even if not competing
[–] kstenerud 2y ago ↗ It's a very simple messaging fix:Current messaging: "You emitted more CO2 than X% of other BMW [insert model name here] drivers."Better messaging: "You emitted less CO2 than X% of other BMW [insert model name here] drivers."Now you turn the competition factor on its head.
[–] hsolatges 2y ago ↗ Wow! BMW owners* are dicks. Mindblowing.* New BMW thermic cars owners. We are in 2024 folks.
4 comments
[ 2.8 ms ] story [ 18.6 ms ] threadCurrent messaging: "You emitted more CO2 than X% of other BMW [insert model name here] drivers."
Better messaging: "You emitted less CO2 than X% of other BMW [insert model name here] drivers."
Now you turn the competition factor on its head.
* New BMW thermic cars owners. We are in 2024 folks.