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Anyone tried the IndexNow feature yet? Does it benefit SEO anyhow?

5 points by pyeri ↗ HN
IndexNow[1] is apparently an open source protocol and highly talked about industry standard in the SEO world. Unlike traditional search engine algorithm where the engine crawls the online pages one by one (`pull` process), IndexNow seeks to change this game by putting the onus on web publishers and bloggers to inform the engines of a site update (`push` process).

Presently, only Bing and Yandex have adopted this protocol and Duckduckgo is about to make its mind while Google is considering. What do you think? Is this beneficial for SEO?

[1]: https://www.searchenginejournal.com/indexnow-what-we-know/439679/

3 comments

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lilouartz
Looks interesting. Seems low effort to implement. I will add it to my website.
lilouartz
Took me a few minutes:

    // generate a key at https://www.bing.com/indexnow/getstarted
    const key = 'REPLACE_ME';

    export const submitUrlsToIndexNow = async (urls: string[]) => {
      await fetch('https://api.indexnow.org/IndexNow', {
        body: JSON.stringify({
          host: 'pillser.com',
          key,
          keyLocation: `https://pillser.com/${key}.txt`,
          urlList: urls,
        }),
        headers: {
          'Content-Type': 'application/json',
        },
        method: 'POST',
      });
    };
I now just auto submit when updates to products are published.

Thanks!

vishnuaniyan
If you are using wordpress there is options in the SEO plugins to do the same like Yoest and Rankmath