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How to do growth for a B2C SaaS startup

6 points by kartik0204 ↗ HN
I have just joined a new job in a new gen ai company where I am tasked to lead the growth. Till date I have worked with B2B SAAS and I have no idea what to do next. The startup generates UI UX designs with the help of AI

10 comments

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ezekg
You've joined a startup as their growth lead and you don't know the answer to this?
kartik0204
I definitely know the answer to this and I am working on it. I just wanted to learn more and see if I am missing out on something. This post was made to educate myself.
ezekg
> ... till date I have worked with B2B SaaS and I have no idea what to do next ...

You didn't come off like you knew the answer, just FYI.

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dangrossman
Why would a consumer that isn't part of a business need to generate UI designs?
kartik0204
Most designers in the world have a second job apart from their main job. They are using our tool to do their second job quickly and make more money. Plus, now because of Figma AI, we are trying to find our position in the market, so we are now opening our product to the world and trying to see what the best use case is that people might want to use our product for. Then, we will go to businesses to sell them for the same use case.
ianpurton
That's a difficult one. Here's what I would look at...

- Keyword research. What are people looking for.

- Content marketing i.e. blog posts, tutorials

- Google Ads

- A free widget, something to attract links.

- Cross posting interesting content to subreddits i.e. design

- Youtube - creating content or sponsoring content.

- Outreach - depends on your market but maybe linkedin.

- Buying high traffic websites and integrating the content into your own site.

codingdave
Who is your audience for the product?

Go communicate wherever they listen.

ronanc
I've had decent success with growthmentor.com for this kind of stuff. I'm in no way affiliated with them, it's just a solid community.
moomoo11
Build a community around your product and get people to join. Bring in people with good amount of followers in the UI UX space. There are many prominent UX ppl who make videos on YT who also happen to work at tech companies and act as mentors to lots of ppl who want to get into UX.

You probably want next gen of UX designers who are probably looking for work and if your product is actually good/revolutionary you can set some kind of new paradigm as to how to do UX in this new way. You know, people who are hyped about AI and new tools.