Does Apple's use of famous stars in ads show weakness? (news.cnet.com)

3 points by miles 14y ago ↗ HN

8 comments

[ 5.7 ms ] story [ 38.9 ms ] thread

xam 14y ago ↗

No. -Betteridge

They did it for the iPod, why not its replacement.

I swear I am going to write a rumor / stupid article bot for Apple news and make a fortune on link bait. If you see the "by protomyth" then you know I actually did it.

madrona 14y ago ↗

Apple rumor Markov chains. Oh, that would be hilarious.

jere 14y ago ↗

I knew the law, but didn't know Betteridge is "a technology journalist who primarily covers topics relating to Apple/Mac." How apropos.

http://en.wikipedia.org/wiki/Betteridges_Law_of_Headlines

valuegram 14y ago ↗

Of course it doesn't show weakness. It MAY show that there are some internal cultural changes going on at Apple, but I'm not even convinced of that. Let us not forget the "Think Different" campaign from the late 90s, which featured famous people from Frank Sinatra to Pablo Picasso.

k-mcgrady 14y ago ↗

No. They've used celebrities in ads before and they even released a 'U2' iPod. They were just trying something different.

jere 14y ago ↗

I'm trying to imagine a demographic that exclaims: "I love that John Malkovich guy. Wait, what's this... sear-ee?"

bpaluzzi 14y ago ↗

How soon we forget... http://www.youtube.com/watch?v=dQmK1CnwOUI