Tell HN: The thesis against mobile freemium games

3 points by hnthrowaway0315 ↗ HN
This is probably a heavily discussed topic. I'd like to share my 2 cents. Due to character limit I split it into two parts.

PART I

- Freemium games' vicious profit plan:

    - Item 1: Use free gifts and socializing to retain players. People like free gifts, even virtual ones. And once they start playing "with their friends", it's difficult to stop.

    - Item 2: Grant a generous new player package. The psychology is, once a player spends, even a small amount, he is likely to spend again.

    - Item 3: Force players to group into "clans" and compete between each other. This can budge even the most stringent players, because hey do you want to disappoint your clan members by not spending money? Don't you want to have a higher place on the ladder? Some clans are very competitive. They just want to be No.1, and whoever cannot drag along are kicked out and farmed for resources ruthlessly.

    - Item 4: Grant deals frequently. Labeling a "XX% off" is an old but still working trick. How about adding some spice into the formula? How about, say, make some quests impossible to complete, UNLESS the player buys a specific package that grants him the right material?

    - Item 5: There is always a better soldier or a building after an update. There is always some whale who can outspend you. The more you spend, the more you are forced to spend. It's just some JSON data and a few new skins -- but you either have to spend literally days, weeks to build those buildings, or spend bucks to build them instantly. What do you say?

    - Item 6: Grant generous welcome back gifts and deals. Don't you feel a bit guilty about leaving the game, the clan, and your friends for so long?

    - Item 7: Many actions require an "energy" item to perform. You can wait hours for auto-generation, or can pay to enjoy limitless amount of energy for a while.

    - Item 8: Even if you are not paying, you are part of the product. You help the game in certain ways.
    
- Freemium games steal attentions

    - Freemium games "reward" players with many small gifts. Energy (to perform an action), in-game currency, you call it. But they generate every X minutes/hours. They are begging you to come back for some screen time.

    - Freemium games have "challenges" for the players. The players won't be able to complete all of them in one shot, so they have to login from time to time.

    - Once players identify this, they believe they can "cheat" by logging back disciplinarily and obtain as much free items as possible, so that they don't have to pay. This also gives them a sense of discipline.
- Freemium games grows and helps to grow gambling habits

    - Other than "Casino" games, many other freemium games have chance-based purchases. They also skew the probability with sort of probability table that they can hot push to clients.

    - Casinos at least have to disclose the probability table. Freemium games don't. We know it's not fair, but we don't know how unfair it is.
- Freemium games usually don't check player ages rigorously

    - What do they do? Some ask the players for their birthdays. Some don't even bother with that.

    - Since there are no good ways to check age online, I don't know how we are going to regulate it. Cigarette sellers and alcohol sellers check IDs. Should freemium games do that too? Maybe they should. But they shouldn't store the information.
- Freemium games DON'T require any skill

    - Some freemium games are frankly gambling games, such as the ones with dices and slots. But other freemium games, such as the "Strategy" ones, don't require skills as well. A paid player can almost surely beat a F2P player. A whale can almost surely beat a common paid player.

    - The data is just there to make sure that, 1) Whoever pay must get ...

4 comments

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PART II

- How to fight freemium games

    - I think first and foremost, don't play them. However strong you believe your will is, you still have a non-zero opportunity to fall into the trap and start spending money. Freemiums are attractive for people who are either 1) alone socially, because essentially they are social games, or 2) bored, because they feed you a sense of achievement, by purchasing for some virtual assets. So the key is to have some real friends that go out, and grow some hobbies. Better, do both, and do more.

    - I can also ban myself from freemium games by not owning a smart phone. This also fixes the issue of other addictive apps such as Facebook and Twitter. This is the option that I'm seriously considering. I cannot completely remove the smart phone from my life as I reply on many apps. But I can keep it charged all the time in my bedroom and only bring a dumb phone with me.
- How to prevent freemium games ruining your children's brains

    - This is much more difficult. Children don't know how to control themselves, at least not as good as adults. They will fall into the trap easily if some of their friends are playing such games. I think foremost, don't grant them a smartphone when they are young. I think a dumbphone from middle school and maybe a very low end smartphone from high school. If they complain about it, buy a slight better one that has parental control and use the money from their "coffer".

    - Parent control their pads. Schools nowadays heavily rely on pads -- I have no idea why, but I have to accept. This iPad should be heavily parental controlled, and only whitelisted if possible. I haven't used an iPad for almost a decade so I need to do more research.

    - Introduce them to other hobbies. I plan to introduce DOS games when they reach about 8 years of old -- approximately the same age my father introduced them to me, which he regretted gravely. I also plan to learn camping and introduce to him ASAP. I don't know. Freemium games are way more addictive than these hobbies, but maybe it's doable.

    - Guide them away from friends who heavily play freemium games. Let's be honest. Some parents don't care. But I do. If I find out that one of his friends is paying a lot of dough into freemium games, I'd find a way to slowly guide my son from that friend. I may even get him into a new class, just for that. The less time they meet, the better.
- If you are an artist or a programmer who are making a freemium game

    - Please. Stop. I don't ask you to stop now. I ask you to stop whence you are financially sound and can find a job making other games/apps. Unless you are one of the few, from my understanding you are just being paid regular game programmer/artist rate, PLUS those games probably need a good monetization people than you.

    - I have played a few freemium games with beautiful music and arts. Don't you feel pity that these resources are remembered in this way? I know you are young and need money, but eventually you will want some fame, some recognition. You don't get recognition from making Freemium games, because only the monetization "scientists" get the flash light.

    - If you really want to make freemium games. Make one that entirely earn from ads. Ads are bad too, and they usually lead to freemium games, but at least it is a lesser evil.
Just sideload an emulator and play real video games. The torture of playing Freemium games is your punishment for not using a platform that respects your authority.
Though i don't significantly disagree with anything you've written, i've got to ask: is "Ask HN" the right forum for this? Your post asks no questions except for rhetorical ones.
Sorry it probably should be "Tell HN". I'm so used to "Ask HN"...Now fixed!