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The whole publishing and book industry needs a drastic disruption.

It's still in the dark ages. While Amazon tried doing something with self publishing, that doesn't work either.

Hoping with AI and things someone tries to build something new in this space.

If they hadn’t been ham-fisted about it they’d have gotten away with it. They used clearly fake names, several levels of idiocy. I shudder to think what similar campaigns are conducted by people who are less idiotic about it.