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With a quick look there are some interesting things. Doesn't look like too many consumer companies came out to play. One of note is that Coca-Cola did not bid on .coke nor did P&G bid on anything.
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car companies seem to be on board, I can see brands for ford, general motors, fiat, toyota, audi, nissan.

No french though, quick, let's grab .renault!

If you bought .renault you'd just be setting yourself up for hardware failures and slow performance :)
Car companies were late to the internet game the first time, and probably don't want to be left out again. Some car companies paid through the nose to domain squatters, others were unsuccessful (ie. nissan.com)
Holy crap. Just when you have faith in the system...
Why? The guy just registered the domain of his surname (he's called Uzi Nissan).
Google wants: .ads, .and, .android, .app, .are, .baby, .blog, .boo, .book, .buy, .cal, .car (no .cdr?), .channel, .chrome, .cloud, .corp (great way to snoop on poorly configured intranets), .cpa, .dad, .day, .dclk, .dds (New: Google Dentist!), .dev, .diy, .docs, .dog, .dot, .drive, .earth, .eat, .esq, .est, .family, .film, .fly, .foo, .free, .fun, .fyi, .game, .gbiz, .gle, .gmail, .gmbh (really?), .goo, .goog, .google, .guge (what?), .hangout, .here, .home, .how, .inc (really?), .ing, .kid, .live, .llc (really?), .llp, .lol (wtf?), .love (...), .mail (ambitious much?), .map, .mba (you can have them all), .med, .meme, .mom (awww), .moto, .mov (quicktime extension!), .movie, .music, .new ('nother file extension), .nexus, .page (web or larry?), .pet, .phd (duh), .play, .plus, .prod, .prof, .rsvp, .search, .shop, .show, .site, .soy, .spot, .srl, .store, .talk, .team, .tech, .tour, .tube, .vip, .web, .wow, .you, .youtube, .zip (file extension), .みんな, .グーグル, .谷歌

What the holy hell? Did google just have an employee suggestion box and they applied for all submitted names?

Apple wants: .apple

Microsoft wants: .azure, .bing, .docs, .hotmail, .live, .microsoft, .office, .skydrive, .skype, .windows, .xbox

Microsoft is just defending their own brands.

Only two applicants for .sex (and one for .sexy)

Amazon wants: .amazon, .app, .audible, .author, .aws, .book, .bot, .box, .buy, .call, .circle, .cloud, .coupon, .deal, .dev (nice way to snoop on poorly configured corporate dns too. in competition with google), .drive, .fast, .fire, .free, .game, .got, .group, .hot, .imdb, .jot, .joy (smells like zappos), .kids, .kindle, .like (only applicant), .mail, .map, .mobile, .moi, .movie, .music, .news (google didn't apply for .news), .now, .pay (dangerous), .pin, .play, .prime, .read, .room, .safe, .save, .search (woo), .secure, .shop, .show, .silk, .smile (aww), .song, .spot, .store, .talk, .tunes (ha!), .tushu, .video, .wanggou, .wow, .yamaxun, .you, .yun, .zappos, .zero, .アマゾン, .ストア, .セール, .ファッション, .ポイント, .亚马逊, .家電, .書籍, .通販, .食品

Amazon is part brand defense and part what-the-hell-are-you-doing too.

There will be no winners here. The best thing they can do now is cancel the idea of corporate TLD ownership.

Long term investment? Scorched earth strategy? Surely google can afford it. Some of those seem strange though.
There was a $108,000 "evaluation fee" per gtld, so that's over 11 million USD in fees.
Settling all conflicts might well be that expensive.
It's actually $185,000

http://newgtlds.icann.org/en/applicants/customer-service/faq...

"The evaluation fee is US$185,000. Applicants will be required to pay a US$5,000 deposit fee per requested application slot when registering. The deposit will be credited against the evaluation fee. Other fees may apply depending on the specific application path. "

In view of that, I am amazed there are three applicants for ".sucks". Funny, mebbe. worth 6 figures tho?
I wonder if we see a change of domains from e.g. drive.google.com to google.drive.

Google can use .plus domain to simplify links to Google+ profile. I would really like to see something like user-name.plus/photos.

really? "dot plus"? For a general consumer product?

I know it worked for slash dot dot org, but their target was geeks.

URLs are targeted today at geeks. "Normal" people write everything to google search.
and if I'm speaking to you in the real world?
Skimming through the page, Amazon is going for a landgrab too with 76 gTLDs. Interesting to see how the major web player prioritized this. Microsoft went for 11 highly relevant gTLDs and Facebook for none.
.azure is a very nice idea for a TLD. If they got that, I suppose azure apps could get .azure domains for free.
These applications (the Google ones) are registered under "Charleston Road Registry Inc." Anybody knows why ? The mail address is in @google.com, so I suppose Google has some relation to it, but still..
Just corporate separation of things. They may have thought it would be slightly obscure (if you haven't been around Google much), but the email addresses got printed anyway.

Nobody knows what legal mess these TLDs will cause.

Kinda like how AWS isn't run by Amazon but by "Amazon Web Services LLC."

I guess they made up a new legal entity for that purpose. There are probably legal reasons behind that but quickly, it's a registry which suggest they intend to propose domains under their gTLDs and it's on Charleston Road, just like the Googleplex.
There are many companies applying for .app TLD. Edit: Google is one of them under an alias.

What was noteworthy was that many companies seem to be formed for this purpose only. There's "DotApp Inc", ".app registry inc" and a bunch of other names like that.

Google created "Charleston Road Registry Inc." to apply for and/or run these TLDs.
FWIW, in google's list, what the heck is ".srl" supposed to be? (maybe the italian/spanish/romanian equivalent of .llc)

EDIT: I meant, is google really asking for "a domain for limited liability company acronym in some romance languages" or is there something that makes more sense?

From Wikipedia (http://en.wikipedia.org/wiki/SRL):

Società a Responsabilità Limitata, Italian Sociedad de Responsabilidad Limitada, Spanish Societate cu Răspundere Limitată, Romanian

Close enough:

Société à responsabilité limitée (aka SARL), French

Probably Sociedad de Responsabilidad Limitada. As you said, equivalent to Llc or Ltd.
FWIW, it makes sense in French, though the canonical acronym in France is actually SARL.
That's what .gmbh is, in German, so that sounds about right.
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Another heavy hitter: famousfourmedia.com, who are responsible for the majority of the "dot [tld string] Limited" filings. They seem (I suppose "claim" is more accurate) to be registering on behalf of many companies, but from my rough count (60 filings), they are pretty close to Google (about 101) and Amazon (about 76).

Not to be too judgmental, but the site for famousfourmedia.com has so much stock photo that it hurts. Then again, with 60 filings, they probably can't hear my criticism over the sound of all the money they're making.

Minds+Machines looks like they applied for 80 tlds. This is just going to get ridiculous.
Oracle wants .java and .oracle

VeriSign applied for all the various internationalized versions of ".com" in all the different allowed languages. (ie, קוֹם)

.コム makes sense, it's the japanese pronunciation of .com - although whether they'd make that a synonym of .com, or a special Japanese domain (tons of confusion), remains to be seen.
If would be neat if name.blog became an alias for name.blogspot.com
Where are Ebay and Facebook ?
Biggest hitter: Daniel Schindler from donuts.com Filed under several applicants names. Got 307 TLD request
That cost them roughly $57M. Holy crap that seems like a lot of money. On top of that, every one of those applications seems to be from a different LLC (the names are nonsensical and look generated from a small list of words). The additional cost in setting up and managing that many shell companies... crazy.
Nothing for twitter.

Nothing for facebook.

Nothing for ebay.

Nothing for nbc.

I'm not sure what to make of Apple only asking for .apple. Do they just not think this is worth getting into (I'd agree with that) OR have they been the most sneaky and used some shells to hide their other applications. I assumed they'd at least want to throw they hat into the ring for .app or .cloud or .book.

I'm also concerned about the gTLDs that are file extensions. I think that could be confusing at best... and a disaster as worst.

I mean which usually they can be a clever websites. You've gotten very much discovering regarding it subject, for that reason a whole lot curiosity. You furthermore may get experience to become people to proceed in back of the software, evidently from complications. http://www.seocorporation.ca/
Top 10 by Number of Applicants:

  APP	   13
  INC	   11
  HOME	   11
  ART	   10
  SHOP	   9
  BOOK	   9
  BLOG	   9
  LLC	   9
  DESIGN   8
  MOVIE	   8
  MUSIC	   8
How much do those cost again? A nice cash grab by the ICANN I presume.
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The most contentious domains are .app (13 applications), .inc (11), .home (11), and .art (10), followed by .shop, .blog, and .book, and .llc at 9. Rough list here: https://gist.github.com/2923898
Yeah, the number of .art applications took me by surprise.
Interesting to note that Google has applied for 101 TLDs (search for @google.com in that list) including a lot of generic words like car,book, dad, dog, eat, family, film, fly. While some words are related to Google's business many aren't.

A little over $21 MM[1] in application and first year fees. $185,000 for the application fee and $25000 for the annual fee.

[1] http://mashable.com/2011/06/20/icann-top-level-domains/

The Dutch government wants ".overheidnl" (govermentnl), not only it's one ugly gTLD, they already have overheid.nl! What a waste of tax money...
Man this is going to be a mess. Guess I'd better get used to the fact that the days of easily rememberable TLDs are gone.
This is a complete and total mess. Worse, when registering with one of these corp tld operators, how much can you trust they'll be around in XX number of years to keep your domain name alive?

Google will win big out of this, not because of the number of tld's they will own, but because the browser's address bar will become useless without a search engine.

Good opportunity for next-gen domain name resolvers!

I love the long ones like '.BARCLAYCARD', '.BLOOMINGDALES' pretty funny. Looks like a corporate suit decision to buy those.

Not sure what the other part of the domain will be for these as well:

"Visit www.bloomingdales!"

Lots of confusion on the way!

I'm not too impressed with ones such as '.CANCERRESEARCH' paid for by the 'Australian Cancer Research Foundation'. What a waste of money.

I could see pay.barclaycard or apply.barclaycard. shop.bloomingdales and fashion.bloomingdales would work as well. donate.cancerresearch would work, but I'll grant you the money could be better spent.

Basically what these new TLDs are for is to eliminate the .com in shop.bloomingdales.com.

I'd like to here the Australian Cancer Research Foundation's reasoning behind registering it.
I had not thought of that. A current .com site with a fair number of sub domains could probably justify this. But that is a pretty pricey way to shave 4 chars off your url.
Yeesh...in case there was any doubt beforehand that this is a terrible idea, the initial list is now proof. They have taken something that has a valid technical reason to exist and turned it into a cesspool.

Hopefully those in control of infrastructure take a stand and simply reject these "domains" entirely. Shouldn't be hard to set up sanity-restoring filters...let us please just pretend these are spam domains and never acknowledge their existence.

Ironically anyone vain enough to reserve ".<whatever>" is surely ALSO going to keep a death grip on "<whatever>.com" so this will do nothing to improve the size of the name space.

> this will do nothing to improve the size of the name space

It opens new options for "local" addresses: biketour.berlin biketour.paris antics.london etc

wether this will stick is another story.

biketour.berlin.ge biketour.paris.fr antics.london.uk

Nope, there's room for all of those things in the current scheme.

Might I add that none of those cities are the only city to have that name, and that the country part carries real information?

I was gonna say communities like Catalan speakers (.cat) have a good excuse, but then I remembered that ICANN already gave these people their own TLDs.
:-) Your post nicely shows why having a top level domain 'Berlin' could be good idea: without it you would not be able to find those German bike tours. Germany has top level domain de for 'Deutschland'; ge = Georgia (the country)
Fudge, that was just a typo. I did mean de. Too late now. (On Dvorak, d is on h and g is on u, but that's still a bad one.)
> Ironically anyone vain enough to reserve ".<whatever>" is surely ALSO going to keep a death grip on "<whatever>.com"

Monter (the job people) and Monster (the expensive audio product people) are both going for .monster

How do they resolve that? Toss a coin? Auction it?

It's ICANN! It'll be an auction.
I Can Auction Another Network Name?

(Sorry, completely valueless - couldn't resist! :)

I believe they cannot just toss a coin - there has to be an element of skill - so they are using a "digital archery" approach.

The user sets a time in the future, and then later must come back and click a button as close to that time as possible. Then users are ranked by the delta between their target time and actual time.

OMFG what the hell is with all the real email addresses listed - its a spammers paradise. You'd think they'd be all throwaways but there's a lot of real ones (eg. banks, communications) and also noticed a smattering of gov domains.
Yeah, that's what I noticed as first thing when opening that page. They're not even obscured in the html code. I thought ICANN were professionals.
Professionals know that "obscured in the HTML code" means nothing against today's collection bots.
Of course, best thing would be not including the addresses at all (that's what professionals would do), but if they deemed it necessary, "obscuring" the addresses would at least stop the most rudimentary harvesters. Also, why the downvotes? Have I offended anyone?
If you think spammers have trouble getting their hands on real email addresses, you don't really understand spam.
This is real email addresses of wealthy people who are open to a rather risky idea. I'm not thinking spammers...
... wealthy people? You mean: technical contacts at large corporations, I think. They sound perfect for sending ... well, sending what to? 419 scams?
Also, if you're relying on e-mail obfuscation and other tricks (that usually just make it harder for legitimate people to contact you) to prevent spam from getting to your inbox, you really don't understand spam.
I'm curious why some of those rows are colored blue (IDN, KIDS, UMMAH). I also wonder what effect this will have on domain squatting (probably very little, all told).

Anyone have any favorites? I see .DOT (dot.dot, anyone?), .WINNERS, .SUCKS (more desirable than .SEX), .NINJA, .MATRIX (registered by L'Oreal rather than HP, sadly), .IRA (financial planning and domestic terrorism in one convenient location), and absolutely no sign of .CAT (what do you think the internet is for, anyway? (No, wait, .PORN is right there.)).

.cat is catalonia/cataluña, Spain.

I only know that because public bikes here have https://www.bicing.cat/ plastered on them.

Not just Catalonia, it's the Catalan-speaking community in general.
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.cat is already a (r)ccTLD for the Catalan community.
.cat is registered by Catalan organisation puntCAT. According to Wikipedia, its intended use is to promote the Catalan language and culture, these pages notwithstanding:

http://nyan.cat/ http://lol.cat/ http://crypto.cat/ (hey, at least it has a Catalan version)

puntCAT can be found at: http://www.puntcat.cat/

AFAIK every .cat domain has to have at least one web page in catalan. This is to prevent it being a vanity silly domain
I'm surprised the US government didn't go for .dot, as in Department of Transportation. You could replace www.michigan.gov/mdot with mi.dot.
.dot would be funny, imagine telling people to go to dot.dot or even slashdot.dot
It would be fitting, considering slashdot was named such as a pun from the days when you needed to type http://slashdot.com. When you told someone out loud how to get to the site, it came across as http colon slash slash slash dot dot com. They could renew the joke with http colon slash slash slash dot dot dot.
I used to work for a company whose domain name resembled: somethingcomm.com

Giving your email address over the phone took an hour.

There's already a ton of [big company]sucks.com domains out there. Once you reach a certain size you need to go register those domains as a defensive measure.

The .sucks people will make a crazy amount of money in registration fees for domains that will never ever be used.

What happens when several companies want the same one? There's a whole bunch of companies going for .app, so who gets which domains?
I want to know how a doughnut company could get .world
It's not a doughnut company, it's a VC-founded internet startup!
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And even if it were a doughnut company they'd still have every right to apply for it. No one has gotten anything yet. :-)
donuts.co is a domain registrar (and/or holding company). They're probably a broker for a large number of other companies, because various other @donut.co email addresses for a multitude of other custom TLDs are present on this list, with the email address username generally matching up to a slugified version of the applicant name.
See section "1.1.2.10 String Contention" of the applicant guidebook. In the guidebook it ultimately may come down to "community resolution" or auctioning.
The list appears fear-driven to me. High probability the investment will not pay off, but everyone is afraid of not taking part in this historical moment that MIGHT change users' assumptions and behavior.
Is there a default domain for these tlds? Let's take .home for example. How will this work when typing it into a browser?

If you have my.home, it makes sense. If you type www.home, it really looks ugly, but I guess it works, and we've spent the past few years moving away from including "www" as a whole.

Typing "com" into my url bar doesn't get me anywhere, so I'm assuming typing "home" won't either. If I bought "apple", is there going to be a conventional or canonical "default"? home.apple?

I really find this confusing.

There would be no default, just like there is no default for .com, .net or .org.

These are top level domain namespaces. So in the case of .home. The registrar for that domain can sell my.home, your.home, newyork.home, etc. The equivalent for the .com domain would be my.com, your.com, newyork.com, etc. Make sense?

You mean is there a default host for these domains? I doubt it, that's not how domains work. These will be alongside .com .org .gov etc. It's a domain name, not a host name. Expecting to get somewhere when you type ".com" or ".home" into your address bar is like typing "192.168" and expecting to get a "default host" for your local network.
And thus my question about a conventional default. It just seems to me that buying the gTLD will leave users fairly confused.

If you want to access Apple (generically), users will still go to apple.com because even if they know that there's a .apple domain, what's the root host?

My best guess is a conventional default emerges shortly.

Well it's up to whoever runs the root DNS for the domain I guess. But I've never heard of a domain with a default. edit: oh never mind i'm being thick :)

And this isn't necessarily about people wanting to find apple's main website. Apple would have control over all subdomains and hosts in the namespace. They could give a subdomain to every app in the app store. So if you want the Pandora app, you don't navigate to Pandora.com were you might see ads for other mobile devices. https://www.pandora.com/everywhere/mobile You would go to Pandora.apple and only see the iOS mobile app.

> But I've never heard of a domain with a default.

www is the default, he's not talking about software.

Is there a default domain for these tlds? Let's take .home for example. How will this work when typing it into a browser?

I believe it's possible to set things up so that "home" or "co.uk" on their own will work. As below, my memory is hazy, and I have no idea how many RFCs this behaviour might violate, but I certainly remember us doing so.

My background: many, many years ago, I used to work for a minor country-code tld, and we set up fun email addresses such as: a@cctld or t@cctld (for Tom ;-)). My memory is hazy, but I think this violates some RFC somewhere. Mail still got delivered, though.

This would be tricky for LANs. I'm not sure too many corporate network admins would be happy with the amount of work they'd have to do to change up all the DNS entries when "test" no longer routes to "test.company.com" while you're on the company.com domain. You'd have a riot when the development staff has to take a couple weeks to change over all their pathnames.

I'm of the opinion that RFCs don't matter if they're not being enforced. What matters is the implementation that exists in the real world. It doesn't matter what the ITU says 4G is supposed to be when 4G already implemented as something completely different. What would make sense is www.home routing to the default .home domain.

It wouldn't be quite such a big problem, since well-behaved clients should attempt to use 'home.company.com' before the root 'home'. Regardless of what is possible or allowed by RFCs, that behaviour should discourage TLD holders from trying to use a naked 'home', since a lot of users wouldn't be able to access it.
See, that's really interesting. I wonder if that's been patched since then.

It just seems weird to have a tld absent a host.

I should have applied for .localhost.
Just guessing: Maybe the .apple won't be used for the root apple site, but could be useful for microsites like ipad.apple or icloud.apple? Or, heck, they could have just applied lest some cybersquatter gets hold of that TLD.
Try entering "ac" or "ac." in your browser. It's a TLD with an A record, so it should just work.

If you have a host on your domain also named that, well, things might get interesting depending on how your resolvers work (domains, search order, dotting, whatever). Plus, if you're in a corporate environment or something else with a proxy, add all of those demons, too.

Buckle up.

(Random trivia: I checked all 676 two-letter possibilities, and these are the ones which should work: AC AI CM DK GG IO JE KH PN SH TK TM TO UZ VI WS)

Browsers assume you want to search for 'ac', you need to put http://ac explicitly. I wonder if they'll change that behavior now.
That ("fixup") and the other leak-to-Google stuff ("keywords") are probably the first two things I turn off when I start using a browser. I had too many mispastes turn into potential data leaks before figuring that out.
A TLD can have an A record. For example, http://ac/ leads to a webpage.

Also, RFC 5321 explicitly mentions the possibility of email addresses where the domain consists of just a TLD: http://tools.ietf.org/html/rfc5321#section-2.3.5

http://ac/ didn't work for me.
nslookup

Non-authoritative answer: Name: ac Address: 193.223.78.210

then again my upstream provider defaults to opendns.com so http://ac in the browser does not work.

Is it still to late to register .localhost ?!
Apparently nobody has applied for .localhost yet.
.localdomain would be better.
Also .local

"Despite not being a valid top-level domain in the Internet, considerable DNS traffic that queries the local domain exists in the public Domain Name System.[1] In June 2009, the L root server received more than 400 such queries per second,[2] ranking 4th in DNS traffic of all TLDs after COM, ARPA, and NET." [1]

Scary potential for mischief-making. Hopefully ICANN would reject applications for these domains, but I'm not sure I'd take that level of competence for granted.

[1] http://en.wikipedia.org/wiki/.local

.local is already spelled out as a reserved word in the application guidebook.
.local is the default 'local domain' in most routers, it couldn't be used reliably as a tld. These queries are probably just routed by mistake/buggy software.
You'd be wasting your money as it is one of the exceptions listed a reserved word in the applicant guidebook.
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So basically, we are creating a two-tier internet where people with money can pay a lot for nice names and others will be considered cheap for having a .com at the end? Way to go democratic internet....

I wonder if they actually stopped long enough to consider the actual pros and cons on this.

The people that own most of these tlds will then sell domains on to ordinary people.

So give it time and you, too, can have a .fail domain.

Possibly. But say I'm starting a video-sharing website - I'm at a big competitive disadvantage when my customers need to type and remember an extra domain-name level compared to my competitors (who own '.video', '.movie', '.youtube', etc. while i might own '.bobsvideo.fail').
Except that, as discussed above, "youtube" by itself is not a valid host name. It would have to be "mysite.youtube"

Still easier than you having "mysite.bobsvideo.fail" I agree, but frankly most people don't even find sites via the domain name. They'll google "Bobs Video" and see what comes up.

Wrong. "youtube." (or "youtube") IS a valid host name. "to." is an example, it was a URL shortening service, but it's down now.
I've personally always thought that tlds was dumb. I never understood why things needed to be partitioned like that. Is there any technical reason to have them?

Also, it's very bothersome that domains are backwards. It's always irked me.

That being said, the amount of money required for a gTLD is absurd.

Pros: The registry makes a lot of money on an ongoing basis.

Cons: Internet nerds whine a lot.

It was unfortunately a no-brainer for them.

Seems like exposing readable unique resource identifiers inevitably brings some sort of confusion and/or unjustness.

The only fair alternative would be no visible URIs (UUIDs or plain IPs could be used) and better search. There still is the ordering of results and SEO issues, but it's up to user—change your query or search engine if you aren't satisfied. The security issue (phishing) would require a bit more work to sort out, but I'm sure that's doable.

Domain names could still be used, but strictly for basic infrastructure-related things, like search engine directory.

Can you imagine what would all these look like in 5 years (even 2 maybe)? It is going to look messy! I mean I like the idea of it and surely it would looks elegant if it weren't abuse...but I think this is not happening..

People are pouring money into these TLD as well... Sad to say, but I see a totally different future, these are totally different to real estate, this is a digital world, maybe these .com, .app thing won't even needed, no address at all in the future, replace by something else, like on Facebook where you type say Dropbox, then suggested site just come out

I think I may pre-emptively confgure my home DNS to NXDOMAIN all of these.
Since the very beginning this entire concept has seemed horribly misguided. I get that we need to expand the range of possible domain names but is this really the way to do it?

It seems like 1 part extortion, 1 part destruction of a free internet, and 1 part orchestrated gold rush for squatters.

A great way to squeeze the last dollars out of domains, now that all are squatted.

The application fees were $5k registration + $185k or $47k evaluation, so they collected something between $100 million and $366 million dollars, annual fees excluded.

I can see two possible outcomes:

1. all conflicts are resolved by agreements/bidding, process goes smoothly. But usage nevers picks up, and in a years'time it's all money down the drain.

2. ICANN backpedals and decides to cancel this stupid idea, while deciding to (legally) keep the application fees. Fighting ensues and we get a new, better management organization. Or worse.

"now that all are squatted."

I find lots of fine domain names for TLDs that aren't .com