Ask HN: Why do so many B2B tech companies sponsor formula 1?

2 points by Nars088 1y ago ↗ HN

4 comments

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dexwiz 1y ago ↗

For the same reason they sponsor sailing and catamaran teams.

This is such a better explanation than "because old white men watch F1"

ljf 1y ago ↗

An excuse to take clients and show off how solvent they are.

F1 has a strong need for IT but not so much money ... so they go the sponsorship way: services in exchange for publicity