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> Pay to Reject personalised ads

> By choosing this option you will see adverts across our products, but they will no longer be personalised by The Sun and our partners.

> Please note that if you choose Pay to Reject, it will not be linked to any accounts you may have with The Sun.

> [closed page].

I'm sorry but what? we're now paying to reject personalised ads now?

A new grift is born.