The Truth About Hard Selling Investors (and What You Can Do About It) (blog.goparti.com)

I know it's in bold, but I think it bears repeating: > Sometimes, it’s easy to forget that investors are human too, just like the rest of us.

Talking sports, wine, and private schools are all better topics to kick off a conversation with a prospective angel. These investments are often made on trust over math. Building trust by showing an appreciation for what the other person values is the best place to start :-)