If I look at my streaming platform subscriptions (very few anymore), AppleTV is still a source of more good series than any other: Separation, Ted Lasso, Acapulco, The Morning Show, etc. YMMV. If I think of cancelling it, I think, "well, but they do have good shows now and then."
So turning a movie almost no one sees into a hit series makes total sense. "Theatrical release" still has some prestige with actors, but they'll get over it someday.
According to the article, this is how the the strategy was rethought:
> This spring, top executives held a meeting at company headquarters. The result was a new edict, according to two people familiar with the details, who spoke on the condition of anonymity to discuss an internal gathering. Apple’s studio would make one or two event-size films a year, with big budgets and expansive theatrical releases. The rest of its films would have budgets of $80 million or less, the people said.
It puts into context how generously Apple was funding prestige cinema and TV before. I always wondered how long it would last – it _seemed_ like iPhone sales was propping up a lot of TV and filmmaking for a while. (It's only possible to speculate here: Apple hides everything under the "Services" line item in their public filings, and it looks like Apple's been notoriously opaque even with top creatives [1].)
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[ 5.1 ms ] story [ 20.6 ms ] threadSo turning a movie almost no one sees into a hit series makes total sense. "Theatrical release" still has some prestige with actors, but they'll get over it someday.
> This spring, top executives held a meeting at company headquarters. The result was a new edict, according to two people familiar with the details, who spoke on the condition of anonymity to discuss an internal gathering. Apple’s studio would make one or two event-size films a year, with big budgets and expansive theatrical releases. The rest of its films would have budgets of $80 million or less, the people said.
It puts into context how generously Apple was funding prestige cinema and TV before. I always wondered how long it would last – it _seemed_ like iPhone sales was propping up a lot of TV and filmmaking for a while. (It's only possible to speculate here: Apple hides everything under the "Services" line item in their public filings, and it looks like Apple's been notoriously opaque even with top creatives [1].)
[1] https://www.theverge.com/23298275/apple-severance-ben-stille...