Dan Ariely on Hacking Human Behavior - Good Life Project (goodlifeproject.com)

I read Dan's book, Predictably Irrational, which has been an incredible eye-opener on human behaviour.

I no longer get worked up by people's useless habits or our susceptibility to marketing. I am also better able to understand my own issues and better equipped to address them.

Thanks for this video!

Interesting insight from my favorite human behavior researcher of our time.