I was a bit surprised when they initially announced this, there was also some discussion here around them making the shirts themselves, where people were quite skeptical:
It took a few weeks for our developers to learn basic sewing techniques, but once we did that we were able to move onto automating the looms fairly easily.
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But now I'm actually looking forward to my T-Shirt, Doggo Original Yellow it is!
Looms were the original computers so it was easier than you'd think. https://en.wikipedia.org/wiki/Jacquard_machine