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Why hasn't streaming gone after YouTubers?

1 points by MetaWhirledPeas ↗ HN
We all know there's no good direct competition for YouTube, but I'm wondering why no big streaming service like Netflix has...

a) Started to offer "shorts"

b) Offered a big exclusivity contract to a popular YouTuber

No doubt there would be some risk involved, but the paycheck would make it more than a worthwhile risk for the YouTuber, and streaming services make big bets every day. Am I off base in thinking this is destined to happen?

3 comments

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lemme_tell_ya
I think the incentives are different for Netflix and Youtube.

Youtube wants engagement so they can sell you ads, Netflix just wants subscribers, they don't care how much I watch or how engaged I am, just that I keep my subscription.

MetaWhirledPeas
Thanks for the comment.

> Netflix just wants subscribers, they don't care how much I watch or how engaged I am, just that I keep my subscription

Wouldn't the ability to watch your favorite YouTuber be a good reason to subscribe to a service?

lemme_tell_ya
Perhaps, people do currently support Youtube creators using services like Patreon.