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This is awesome. Google Play is a very frustrating marketplace from a review standpoint. Itunes is a little bit less frustrating, but frustrating nonetheless.
This is great! Looking forward to this being rolled out to everyone.
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I can't be the only one who gets confused with "Play" - I keep thinking that this refers to their music store, when in fact it's music, video, books, android apps. Not chrome apps, yet...?
I'm not confused by what it is after hearing the definition, I am however confused as to why they chose such a stupid name.
This is an absolutely great and badly needed update. I really hope this pushes Apple to do the same on iOS. One of the biggest frustrations as a dev is not being able to respond to reviews that are inaccurate, feature requests that have already been implemented, or answer questions that are asked in the reviews.

Also, responding will show other users that the dev is active and helpful in solving any problems that come up.

Can someone with a Top Developer Badge give us an example of a comment they have replied to?
As an published Android dev I cannot wait until I get this feature. So often I get one-star reviews that are actually questions like "how do I enable this feature?" that I cannot followup with. Very frustrating.
Or are those easily resolved (but appear cataclysmic) issues voted up by a cabal that show up at the top of your Reviews forever, even after several app updates. So new users see the comments/reviews and are scared away.

Really looking forward to more than just "Top Developers" (anyone know what the criteria are for this, BTW?) having access to this feature--users are going to love it, too, since we'll be able to get them back up and running quickly!