What do colors mean to your users (joehallock.com)

As always with aesthetics.

Different cultures have different ways of interpreting it.

Maybe this is simply personal opinion, but I generally find it difficult to take aesthetic advice from a website with a relatively uninspired or outdated design like this. Perhaps I just have bad taste

does that mean the denver broncos football team is then fun, high quality, we trust you to win, but we hate the colors?

thats what i get when i translate the blue and orange team colors against those pie charts.

http://www.denverbroncos.com/

the translation also works for GE (blue and white)

These 3D pie charts are the worst. http://www.stevefenton.co.uk/Content/Pie-Charts-Are-Bad/

Ow. That site is unreadable.

So, according to this, your startup dominant color should be Blue?

I have observed myself that men tend to hate purple as a UI background color, while women like it. I have not seen that many high-quality sites with a deep purple backbround, but when I did, the designer was female. These numbers got something.

I think that these perceptions can be influenced.

For example, if Ferrari runs ads with only its yellow models for the next 10 years, more people might start associating Yellow with Speed, instead of an overwhelming vote for red

The rest of our site is brown/gold but we chose blue for our payment page for exactly this reason.

http://i.imgur.com/2WcOF.jpg (You have to be logged in to see the payment page so I took a screen shot)

The pattern at the bottom is also designed to invoke the feeling of banking. It's kind of like the patterns you see on cheques or credit cards.