The Evolution of an Elevator Pitch (emergentone.com)

Inspiring read. I especially like the anticipated 'how' question at the end. This encourages me to trial and error my own elevator pitch.

I initially read the domain as "emergent tone"...I thought it was a single-serving site about this topic!

Interesting to see how the pitch improved when the explicit problem statement and value proposition were dropped. Those are instead implied in the single-sentence pitch, which I guess partly is what prompts the "How?" question.