The makers of Mobbin (a site that curates screen flows from some of the best apps and web apps) have launched https://abtest.design/, a site to showcase A/B tests and their results.
Some examples include TikTok's delayed bank account setup leading to a 25% increase in creators enrolling in the program, and Mural's Onboarding checklist that lead to a 10% increase in 1 week retention.
As far as I can see, all featured tests seem to have led to positive changes in metrics, so there's probably a bit of confirmation bias at play here because companies/makers might be more likely to showcase what worked well.
Seems like a good starting point but would love to see them add many more case studies.
Does anyone have any other go-to resources for A/B test case studies?
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[ 47.4 ms ] story [ 131 ms ] threadSome examples include TikTok's delayed bank account setup leading to a 25% increase in creators enrolling in the program, and Mural's Onboarding checklist that lead to a 10% increase in 1 week retention.
As far as I can see, all featured tests seem to have led to positive changes in metrics, so there's probably a bit of confirmation bias at play here because companies/makers might be more likely to showcase what worked well.
Seems like a good starting point but would love to see them add many more case studies.
Does anyone have any other go-to resources for A/B test case studies?