Marketing in Undiffrentiated Industries – Software Outsourcing

To paint the picture: Personally, we've gotten 90-95% of our leads through networking at HKSTP and Cyberport (Hong Kong biggest tech incubators). Most of these projects are MVP development projects. This is not a sustainable strategy in the long run, because it is neither very profitable (since startups are usually cash-strapped) nor is it "easy" (since startups, by definition, are building new innovative one-of-a-kind things for which no playbook exists). Recently, we've begun the process of online sales generation using Facebook ads, SEO and SEM, but then again, this is a slow process and it takes time to get impressions.

Ideally, we'd like to break into mid-market and enterprise company services since that's where the money is. In fact, we've successfully built a team of almost 15 people (primarily in India). We're very good salesmen (but we lack the trust factor; maybe because we don't have Hong Kong locals in our team, since they're very expensive to hire comparatively).

Additionally, we have a few other things going for us: we're smart, young guys who exude the entrepreneurial spirit and work very well together. We're quite good at aggressive cost-cutting and bring to the table the "consultant" mentality.

So here's what I'd love to hear from you about: 1) How should we get into the circles where the real money exists and win contracts in an industry that is pretty undifferentiated. I'd ideally not like to pick a niche since we'd not like to narrow down even the most basic money making opportunities at the moment (for example website or mobile app development projects) because they're at least A source of income. 2) How do you guys do it? (if you can name drop actual technical information/links/services that you know, that'd be great).