Heroku down, Netflix down, AMAZON UP.

Hmm... Strange. Even though AWS was severely impacted, Amazon.com never went down.

Could it be possible that Amazon doesn't use their namesake cloud service?

Could it be that they use it they way it SHOULD be used, as a backup to their primary, non-cloud-based systems?

Could it be that they know their competitors aren't very smart, and strategic outages drive movie buyers to Amazon's own streaming services?

When are people going to learn that hosting your business in the cloud is among the least intelligent decisions you can make?

Probably never.