Ask HN : Does pricing difference makes a better reason to face the competitors?

2 points by sumang 14y ago ↗ HN

Hi ,

I am working on a startup idea, Its " Google Voice for customer support " .

Recently someone launched a similar service and they are charging for incoming calls and even the outgoing calls are very expensive.

I am well connected in VoIP sector and can offer better prices and give free incoming calls option for this service .

Do you guys think only with better pricing I can fight with the competitors as most of the features are similar ?

1 comment

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impostervt 14y ago ↗

Unless your market is highly price sensitive, if you're only way to compete is with lower prices, you might compete yourself right out of business. People tend to associate price with quality - if you're much lower priced, they may think you're lower quality.

Now, if you can be lower priced and SIMPLER (both to explain and in the design of your site/product)...that could be a winner.