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> Diary of a CEO host Steven Bartlett is amplifying harmful health misinformation on his number-one ranked podcast, a BBC investigation has found.

[...]

> He is also an investor in Huel, a meal replacement company - and Zoe, which sells a personalised nutrition programme involving the use of blood sugar monitors.

> "He has financial stakes in health and wellness companies. And once you have financial interests, you have then the further interest in focusing on health and nutrition," says Ms Simmons.

Surely Huel is the complete opposite of Zoe?

One is ultra-processed and the other is about natural ingredients and variety, as I understand it.

Both arguably benefit the same way from increased anxiety/neuroses about food, health and "complete" nutrition. More talk about health and diet and 21st century lifestyle fears: lines go up.

They sell the same thing -- perceived (and let's say for fairness potentially actual) control over health and nutrition -- to different market segments.

Wellness itself is always the thing being sold.