Ask HN: What to do in an equity disagreement in a startup
I work with two other co-founders on a startup. We're angel funded, though our angel took an obscene amount of equity for the little money he put in (in the 10,000-50,000 range) due to something that happened before I started to work at the startup.
I joined after the first two founders, Austin and Michael, started to work on it. Michael recently quit another startup to work on this one. (these are pseudonyms.)
I joined as the developer/a bit of business. I was the sole developer and designer of the site, of course with Austin's and Michael's non-writing-code assistance. Both guys aren't MBA-touting douchebags looking for "a hacker to make their startup a success!" - they're very knowledgeable in technology and the web, as well as business/entrepreneurship.
I originally was to receive 20% of the company. However, Austin wasn't happy with receiving only 20%, and thus wanted 24%. That meant that my equity holding was going to be reduced to 16%. (We are incorporating soon.)
Michael's all for what makes everyone more motivated to work on the startup, and the team up to this point didn't have any major disagreements or conflicts.
I surely don't want to cause any conflicts at all, considering I'm the guy that recently joined. However, I think that I'm entitled to a bit more than 16%. 20% was satisfactory for me.
What do you think I do? Suck it up and accept 16% or try to receive more?
If you'd rather not comment here, shoot me an email at newsyc@spam.la.
Thanks in advance.
37 comments
[ 3.4 ms ] story [ 83.5 ms ] threadThere is no such thing as 'very knowledgeable in technology and the web'. Either they know how to program or they don't. If they don't, odds are they will be expecting you to put in long long hours while they surf news sites and dick around and pretend to be really busy.
And if they knew all about business they wouldn't have needed to take 50k from an angel, since they could have written a check with the proceeds of all their prior business success. 50k would pay for a single programmer to work for 4 months or so...
Oh, there is an alternative. Agree that when you get a first round of funding or make a profit that you'll be paid for all the hours you work at some reasonable rate (maybe $60 per hour). They should get paid for the hours they work also, but obviously since you are the only one actually doing anything I wouldn't let them bill more than 5 or 10 hours a week.
Why don't you start a company and take 100% of the equity?
Well said.
I'd like to not be a douchebag, though. I work on other startups that I own 100% equity with (or split down 51/49)
> the first two founders, Austin and Michael...
It may be an anonymous account, but I hope you realize that you've just made an un-anonymous post...
>I originally was to receive 20%...
Lesson learned the hard way: at your next startup, don't do any work until this stuff is nailed down.
> I surely don't want to cause any conflicts at all
Wrong attitude. That's EXACTLY what someone who's trying to steal 4% of the company from you wants to hear.
> What do you think I do?
Determine your BATNA (best alternative to a negotiated agreement). Maybe that's bending over and taking 16%. Maybe it's walking.
Figure out what you want to do, then do it.
They are pseudonyms.
> Lesson learned the hard way: at your next startup, don't do any work until this stuff is nailed down.
Good advice.
> Wrong attitude. That's EXACTLY what someone who's trying to steal 4% of the company from you wants to hear.
Also a good point. I still don't feel in the right doing so.
> Determine your BATNA (best alternative to a negotiated agreement). Maybe that's bending over and taking 16%. Maybe it's walking. Figure out what you want to do, then do it.
Thanks for your feedback!
It seems like you haven't had a success yet with another startup, and a solid track record will, over time, be far more valuable than the 4% you're squabbling over.
Concentrate on making the company work (but also make it clear you don't intend to give up any more equity). Use this as a learning experience, and go into your next company stronger and wiser.
Given the very frail odds of success most startups have, it is likely not worth your time obsessing over this.
If you can't stand up for yourself here, you should understand that this may lead to the future concessions based on a past history of being "easily swayed".
Discuss this with your co-founders and be open about the situation. Better to get past the tough inter-personal issues early, rather than later when it will become even more complicated and difficult to turn back on sunk costs.
Otherwise, no.
That's a pretty ridiculous move for someone to make, in my view. It goes well beyond dollars and cents, I'd think. It's obviously not about the percentage points. Losing 4% isn't that big of a deal, and yet neither is gaining 4%. But asking someone who is roughly equal to you to accept this type of agreement isn't trivial. You should probably ask yourself why this person was willing to go through all this potential heartache including the personal issues such a move would cause for a measly 4%.
Why not have everyone with a current stake give up 1% to the new guy? This demonstrates everybody is committed to doing whatever it takes to get him on board, because it's best for everyone. When your biz guys start thinking we should do X, if and only if X is free... you're screwed.
In fact I'd suggest it as a way to keep negotiations going forward. You sacrifice,if and only if Michael sacrifices similarly.
My advice to canhasinternet: you can either accept 16%, or you can insist on 20% and walk away if you don't get it. Whichever you do is up to you. But you should insist on getting a deal in writing and the other founders sticking to it. If they won't do this, they are untrustworthy and you should walk away.
Starting work before the official incorporation can be a good thing if you can show that you are a damn good developer. Having a mba degree and being knowledgeable in "entrepreneurship" and "technology" doesn't mean shit in this arena.
Anyway, I am more interested in knowing how this startup goes on with two business guys and one developer. Could you please update us more with this dummy account again? Thank you.
they're very knowledgeable in business/entrepreneurship.
They sure are.
However, I think that I'm entitled to a bit more than 16%
Entitled how? It's an agreement - whatever you can all agree with.
Important data points include:
- How long did they do the startup before you? Did they take more risk? Is anyone getting paid now? If they got it to the point of being angel funded, they've hit a milestone and might deserve a bit extra. I dunno why Austin would deserve more than Michael.
- What do they do for the startup? Is Austin valuable? Experienced? Expensive? Incredibly knowledgeable about the market you're attacking? If he's verifiably badass and is critical to the success of the company, he might deserve more. If he's setting aside a $250k gig, he's probably risking more than you and might deserve more.
- You're clearly valuable from a implementation angle... Is the startup solving a technology problem? Sure there's coding, but if you're building a niche CMS for dentists or something, technology isn't going to make or break you. Sales will.
On a higher level, my gut tells me that the team composition is off. Two guys who don't design or code and one guy (you) who does both? Totally depends on the type of business, but for many startups I'd wonder what they're doing all day for the first 3-6 months.
If Austin agreed you would have 20%, but now wants some of that back, some options other than shifting the full 4% from you to him include:
- be firm: tell Austin to stick to his agreement; dare him to leave. (If he quit another job, and is fighting for an extra 4%, he thinks the company is valuable. And even if they're great guys, does the company need two non-coders at this pre-incorporation stage?)
- acquiesce but in an equitable fashion: agree that as a beautiful and unique snowflake, Austin deserves 4% more... but take it pro-rata from all other partners (including the angel if at all possible)
- seek compromise: while asserting that the original 20% agreements for you and he should stand, also say you respect his unique value, his longer tenure as a contributor, other opportunities he gave up, whatever in his mind justifies 24%. (Also, perhaps, that you've drawn a small stipend from invested funds while he may not have.) So offer to cede to him a little of what he wants. At the smallest, this is 1% more for Austin taken pro-rata from everyone; at its largest this might be 2-3% from you given to him. If his real psychological need is just acknowledgment of his slightly-higher founder status, even a slight 1% bump may be enough to put the renegotiation behind everyone.
Also consider whether the level he's seeking, in combination with other owners, changes the possible majority-interest (50%+epsilon) coalitions. That may be the real agenda.
Sticking up for yourself is important so you are respected and fairly treated in the future. (It's also a signal that you highly value and are dedicated to the company, and can discuss difficult issues involving founder tradeoffs.) On the other hand, seeking a mutual compromise, if Austin does have any plausible claim to greater value/sacrifice/seniority, shows a willingness to be flexible in aligning interests. Just make sure if you compromise you earn some kudos for a being a team player who is owed some slack in the next dispute.
If negotiations get stuck, and the Angel is truly locked at their share, perhaps they can be a neutral mediator. Or maybe there's another person everyone trusts.
Usually, someone in particular is the de facto leader/prime-instigator/CEO. Whoever this is should nudge everyone towards a fair resolution (which might be 'live with the original split' if the original split was a firm and well-understood arrangement). Otherwise, this leader is abdicating their responsibility for establishing an environment of trust and predictability.
I've given Austin some benefit-of-doubt in the above options -- there legitimately may have been some tentativeness about the original split discussions, or some reason he has greater value and deserves greater equity. But if in fact Austin is the 'de facto CEO', I'd be more worried. This sets a precedent of him renegotiating to his own benefit, which could turn toxic down the road.
Another point to consider: In the end, 4% worth of equity won't make or break anyone (unless it tips the balance of power), seeing as if the company is successful you will all be "rich" in some sense. The issue is not 4%, but working with someone who demands it, and demands it from you only it appears.
Why is Michael ok with Austin getting more than he is? Was the startup all Austin's idea? Did Austin contribute more? Is it all a seniority thing (Austin was there first, then Michael, then you)? Also, you never specified what Michael and the Angel's shares were. I'm assuming that the Angel got 40% while the three founders originally planned for 20% each.
I would stand my ground and say I was working for 20% + stipend and that's what I expect AND now that it was threatened I want it in writing before moving forward. It should take the 3 of you no more than 30 minutes to have a meeting to agree on it and write up a simple contract for each of you. Then again, contracts can be messy and you should cover your bases (what work is required of each of you, how long the contract is good for - until incorporation when a final contract is created I would imagine - and what happens is someone doesn't deliver). Sorry if that sounds like conflicting advice. Get a lawyer.
Was Austin not happy with 20% or was he not happy with you and he each getting 20%? The difference between 20 and 24 (or 16 and 20 for that matter) is going to be hard to detect for the likely range of exits.
Also "not happy" before you've incorporated is not a good reason to change equity: you should have a rationale based on expected contribution and degree of risk (and/or whatever other factors you three feel are appropriate). But "I want more than you" is not a good discussion to be having now.
You are asking us because you feel like you've been taken. You were told (promised?) that you would get 20%. Now it's down to 16% because someone's a crybaby, and your the only one getting shorted.
There's simply no right answer about what to do. And that's the crappy part about starting a company. Sometimes the rules change. Sometimes people are mean. Sometimes you get screwed. Staying with the company could either be the smartest thing or the dumbest thing you ever do. You asked for advice, so your not 100% on staying. But that also means your not 100% on leaving. So you see potential.
If you really don't know, stay. If it's fun, keep going. If not, bail instantly. This is your 'get out of jail free with no guilt' card. Later on, if things are crappy, and you just want to leave, but everyone is depending on you to work for cheap and slug through it more, and you just don't see it going anywhere, or realize it's not fun, or it turns out these guys really are assholes (which hopefully would show itself sooner, if not now) and no, you don't want to spend every waking moment of your life with them, you can just quit.
However things turn out, just be sure that your "%" is the same kind of "%" as theirs is -- if your shares get diluted, so do theirs. This way, all interests are aligned: you all have slices of the same pie, and work to make that pie larger.
From what you've posted, it seems completely unfair for the 4% to come from you alone. It should be diluted from the remaining 80% not owned by Austin, and it should be agreed upon by all that own that 80%. In other words, it shouldn't be Austin asking you for 4%, it should be Austin asking everyone involved for 4%.
Best of luck.
I had once experienced a similar situation: The business guy, who had experience in SAP area (he was an expereinced SAP-Consultant) had come up with the idea of founding a new freelance job search site, me being the developer.
Having developed a nice prototype using the latest technologies and after we were ready to form the new company there surfaced an issue: He, the business guy said that he receive the %60 and me the %40. The reason was that he has the initial idea and he thought of the business model and the related intricacies and that he has employed all his vast (and past) experience on the target customers... and he wasn't far from truth at this respect...
However still, his wanting a marginal majority just didn't feel right, considering that both of us afforded the expenses without getting any income.
So my advice to you: When it just doesn't feel "right" then think seriously to drift apart. The numbers are just the indicators of the main purpose behind: They, the business guys want and will always want more than you as long as you are doing business "together"
And oh by the way, it doeesn't have to be running a startup , you could be doing business in other relationships, i.e. they or he might rent their office or home to you and in that case... you guessed it right: They would try to charge you as much as possible, so beware..