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Fantastic article.
thank you! glad you liked it.
Some good points, but you need slightly more qualified editing. ("Principal/principle" and "noising/noisy" for starters.)
Thanks stcredzero. Will get it more peer editing next time. Glad you enjoyed the article :)
I hope you will. It does make a big difference in the impression you give to many smart people.
Great article. From now on I'll modify "Putting user at the center of user experience" to "Putting user's purpose at the center of user experience".