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Iran might really need it these days.
Finally someone targeting the markets where bit coin is most likely to succeed.

TBH, I'd love to see all the bit coin startups band together and focus on Africa. It's 1/6 of the world's population without a legit banking infrastructure. In fact, the less traditional banking a country has, the better a target market they are. Bitcoin solves a problem they have, whereas in places like the US and Europe it is merely a better mousetrap and only in the long term. Short term it is worse.

Besides countries in Africa, I would target countries based on inflation and currency volatility. The greater the inflation, the more demand there will be among regular people for for a currency free of inflation.

I completely agree. There's one problem though. Not that many African people there own computers, or even mobile phones. But next year they should start getting pretty usable $50 Android smartphones with the new low-power Cortex A7 and higher-performance versions of Android like JellyBean and later. I here there already is one around $800 that is pretty popular there. So the phones are coming.
This is pretty cool, let's hope it doesn't push the currency higher.