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Never heard of this guy, and it appears his whole shtick is somewhere between "lol i troll u!!" 4chan-level "comedy" and alt-right grifting...?
Sam Hyde built his career off nonconstructive piss takes on politics and foreign affairs. His online following is a mish-mash of socially awkward neo-fash types and people that laugh at other people dying. His politics flirt with danger, misinformation and unrepentant grandeur on a large enough scale that people pay attention but underground enough to avoid academic criticism.

In other words, he's exactly the sort of person Elon is likely to take seriously.

It's a bit more elaborate, he's a comedy writer from adult swim that got cancelled and incorporated the cancelled guy trolling bit into his comedy persona.