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Ask HN: What currency is best for a UK startup to charge in?

1 points by swanify ↗ HN
So i've been working hard on my startup, and i'm now ready to see if i can convert some of these beta users into hard cash.

But which currency should i display on my pricing page?

The product really doesn't have any territorial boundaries, and i've chosen a payment processor that can handle £ or $, but i just wondered what people's thoughts were on this?

My thoughts are that globally $ is better, but we're based in the UK so would people expect a price in £, would that put off other countries?

General thoughts please :)

3 comments

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[dead] urbanjunkie
Any particular reason you can't use both?

Show both, or allow the user to change currency manually, or (better) show GBP only to people in the UK (IP geolocation), and USD to everyone else.

bdfh42
As you will have to charge VAT to EU based users (assuming you intend to make more than the UK VAT annual floor) you will need to present different prices to different markets in any case.

Given that you thus can't present a single price and allow the card processor to manage the currency conversion then you might just as well quote prices in at least 2 currencies (but Euros might be worth adding to make 3)

swanify
Very good point hadn't thought about that! Thanks