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I'm in charge of one of the largest datacenters in Iceland.

Two problems I see here:

(1) With datacenters, typically customers want to be located somewhat close to their operations, and we are only "local" to companies and organizations within the country.

If anyone has a better idea of how to market our state-of-the-art facilities abroad, I'm all ears.

(2) Data cost.

In Iceland bandwidth within the country is free, but bandwidth going outside the country carries a fee.

We take care of this by passing the charges on to the customer for the bandwidth they consume. While the charges are not overwhelming, whenever I read articles like this, I always notice how they never take things like this into consideration, but I'm sure a foreign customer definitely would (depending on what they are doing).

Perhaps this article is referring to more resource intensive type operations like genome processing or bitcoin mining, or perhaps we're just not advertising ourselves properly?